What is Digital Marketing?

Digital marketing offers your business the ability to reach a local audience or a global audience, target specific demographics with precision, track campaign performance in real-time and achieve a high return on investment (ROI) compared to traditional marketing methods.

Why Digital Marketing ? What’s in it for my business? 

1. Search Engine Optimization (SEO): The process of improving your website and content for search engines to increase their exposure and rating, which in turn increases organic traffic, is known as search engine optimisation, or SEO.

2. Search Engine Marketing, often known as pay-per-click (PPC) advertising, is the practice of displaying display ads to individuals who are searching for relevant terms on search engines.

3. Social media marketing is the process of using platforms such as Facebook, Instagram, LinkedIn or X and others to advertise goods and services, interact and engage with customers, and raise brand awareness.

4. Content Marketing: Poducing and disseminating interesting and useful material (blog posts, videos, infographics, podcasts, etc.) in an effort to attract and retain the interest of your target audience.

5. Email Marketing: Promoting goods and services, sharing insightful material, nurturing leads, and fostering connections with prospects and customers through the use of targeted emails.

6. Influencer Marketing: Collaborating with relevant influencers on social media platforms to promote products/services and reach their followers to promote your product/services. 

7. Digital Advertising: Displaying advertisements across a range of digital channels, such as social media, mobile apps, websites, and other digital platforms.

8. Mobile Marketing: Using strategies like location-based marketing, SMS marketing, mobile-responsive websites, and mobile apps to target audiences on mobile devices.

9. Analytics and Data-driven Marketing: Making data-driven decisions, optimising strategies, and monitoring and measuring the effectiveness of digital marketing campaigns

No matter what your business model, there is a strategy for you.

What are the advantages ? 

Digital Marketing has many advantages as it is a more flexible and cost effective part of the marketing mix. It is a lot cheaper than TV, Print ads or billboard campaigns – not that these aren’t effective depending on your business, but they are more expensive and may not be a requirement. 

Having a digital presence gives you more opportunity to expand into new markets, rather than just using offline techniques, by advertising your products and services reaching new and customised audiences. Your website or social platforms can become your storefront.

With online marketing, there is no real limit on advertising space so you can switch on and off your ads with very little notice with good information readily at your fingertips. 

So in a nutshell it is not a matter of if, it is a matter of when you will consider a digital marketing strategy and I would just love to help ! Get in touch today and I can help you transition into the world of digital !